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  • July 03, 2014 08:05:13 AM
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Information Technology Blog provides you with information and links to computer tips, tricks, solutions, news and relevant information to IT related topics. Information Technology Blog features a collection of blogs containing links to information technology related software, hardware, news, cool sites, news on gadgets, where to get them, search engine optimization, and more.

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Why Magento is Good for Your eCommerce Project

What is Magento? Magento CMS is one of the leading platforms for building an eCommerce website. If you are in a retail business, you would need to have a web store because an online presence is the best way to reach your target audience and grow your sales. There are many options to choose from...

What is Magento? Magento CMS is one of the leading platforms for building an eCommerce website. If you are in a retail business, you would need to have a web store because an online presence is the best way to reach your target audience and grow your sales.

There are many options to choose from but if you need the best eCommerce platform, you should go with Magento.

Building an eCommerce Website

An online store is not a simple website with a few landing pages, it’s not a personal or business blog. Depending on the size of your business, you can be selling from a few items to thousands. You can only imagine how big and comprehensive an online store can be. Each product can have a lot of features like color, size and each has to have a separate page, Still, you would want your website to load fast. Also, it has to have a simple and intuitive design.

The number of web development technologies is outstanding but each technology has its cons and pros. Also, taking into account the main focus of technology and its pros and cons, not all of them are good to use for an eCommerce project. If you want your project to be successful, it would be a good solution to hire Magento developer to build your web store.

Magento Pros and Cons

Choosing the right eCommerce platform is always tricky.

The best solution always depends on the requirement of your project.

Let’s list the advantages of Magento:

  • Highly scalable (good for projects of any sizes);
  • Improved security (to avoid eCommerce security issues);
  • Highly customizable;
  • Great number of free out-of-the-box features.
  • Multiple currencies and languages supported

Taking into account what’s listed above, no wonder Magento is usually listed as the best solution. Nevertheless, it also has its cons that should be taken into account:

  • High-quality hosting required
  • Complicated installation
  • Good technical background required
  • Longer development time
  • Relatively high cost

Basically, you need a good Magento developer to handle your project and you need to hire one using the right model so it’s not too expensive. But once you do that, you would be happy with the results because you would get a high-quality scalable web store with lots of built-in features like product comparison, promotions and gift certificates. You can have a few web stores simultaneously and it won’t be hard to administer them. Magneto has a well-structured catalog of goods, your customer can easily rate products and leave reviews.

Top 5 eCommerce Platforms

As mentioned above, Magento is not the only solution available on the market. Here’s a list of top 5 eCommerce platforms aside Magento along with their main weaknesses:

  1. BigCommerce (Inconsistent loading speed)
  2. Shopify (Weak SEO)
  3. 3dcart (Potential Issues Upgrading)
  4. WooCommerce (Needs Lots of Extensions)
  5. Volusion (Slower Load Times)

Of course, each platform has its advantages as well. Anyway, given all the above, it is worth concluding that CMS Magento is suitable for a small, medium-sized or even large online store with a focus on almost any market or country.

Originally posted 2019-10-04 06:15:50. Republished by Blog Post Promoter


Get to Know More about The Core Concepts of Social Shopping and What It Means for Your Business!

Internet users are offered an option to find things which they find interesting through various social media tools. These tools help them to locate their things of interests in a matter of seconds with relative ease. Social media and technology have taken the world by storm, and they influence marketing and business strategies a great...

Internet users are offered an option to find things which they find interesting through various social media tools. These tools help them to locate their things of interests in a matter of seconds with relative ease.

Social media and technology have taken the world by storm, and they influence marketing and business strategies a great deal today.  As consumers are given more tools to do their research and manage their finances more efficiently, so will they become more aware in their purchase decisions.

Rather than spending a lot of time browsing search engines, social bookmarking will let you narrow down your search so that you can locate what you’re looking for.

Social media sites show internet users popular links and recent additions about what they are looking for. As a business owner, you must take advantage of this phenomenon to grow your business more.

In this article, you will learn how can grow your business with social shopping.

Social Shopping

Social shopping has become popular amongst many users. Instead of going through the websites of various stores to look for a particular product, social shopping gives shoppers a way to find exactly what they are trying to find quickly and easily.

Online shopping is done on various websites which can offer a lot of similar products at various prices or with slight varieties in them. As a business owner, you have to ensure that the products you sell are unique in some aspect or the other and that the prices you offer are a bit less compared to your competitors.

This may seem like it will lead your business to run into losses, but the opposite will happen. Lowering the prices will allow more users the chance to buy your products, and as more people visit your website, the more chances are that your business will be featured in social shopping tools.

Social Bookmarking and Wishlists

Social bookmarking makes social shopping less time consuming; it allows the user to bookmark popular shopping places. Users who are looking to buy any product will go to a variety of social bookmarking sites to check and compare prices and product specifications. It is essential for you to get your website featured on these websites so that more people visit your website.

Social bookmarking helps in eliminating wasting time by referring the cheapest and best products for users. Also, check out what shoppers from other websites have to say about your business. This can give you insight on what areas to improve in your business to get more customers.

Conclusion

Business owners must harness the power of the internet to help them grow their business like never before. Every day, we have innovations in technology which make it mandatory for business strategies to be constantly evolved also. One of the essential benefits of social media marketing is that you have access to numerous tools which can help you understand your market better.

One such technological innovation is social marketing comparison which will allow users to compare the prices from various websites to see which e-commerce site offers the best deals.

Ensure that all social comparison sites and tools show your website and show the deals which you offer are to be the best. You can use this to keep a tab on your competitors to see who is offering the same items at what price to customers.

Using this technique can help you regulate your business policies accordingly.

Hopefully, this article would have given you some insight on how you can grow your business.

Originally posted 2018-07-16 18:10:44. Republished by Blog Post Promoter


The Future of Shopping

Mobile applications are changing the face of shopping.  For example, the Milo app allows you to search an item and connects you with the nearest stores that have the products you are looking for available and who has the best price. The barcod…

The world has come so far from hunting and gathering.  Today it’s take out your phone, find the best deal, buy and wait for it to arrive.  Mobile applications and automation is changing the face of shopping.  Every store now has an app and almost anything can now be ordered online.  But beyond these apps and online shopping are many more technological advances that we would not have imagined we’d be living in a decade ago.  

Barcode Scanning

One technology that has been around for many years now is barcode scanning.  Barcode scanning apps allows one to scan a barcode and searches the item to look up pricing and reviews. Other applications encourage browsing, like Shopkick, which gives buyers points which can be redeemed for rewards or discounts just for walking into or around a store.  Yelp has a similar feature that offers to store retailers to provide discounts to customers when they check in to a store.

Object Recognition

Google Goggles and Amazon lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. Probably the next concept as well for online shopping, where you take a picture and get a results of products related to whatever it is you snapped a photo of.

At this supermarket, objects are automatically recognized and have no need for a barcode!

Shop Without Leaving your Car

Great idea, or absurd promotion of laziness?  While online shopping has certainly made many of us lazy, even with ubereats and other delivery apps that bring restaurant food right to your door, some companies intend to automate shopping enabling customers to shop right from their car!

Amazon’s Grocery of the Future

With Amazon’s latest acquisition of Wholefoods, expect to start seeing this at your local Wholefoods supermarket. Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go! Learn more at http://amazon.com/go

You literally don’t have to get out of bed!  While there are many pros to these technologies making our busy lives easier, they also promote a bit of laziness.  What’s your take on this, like it or don’t?

Originally posted 2017-08-03 00:04:04. Republished by Blog Post Promoter


The Importance of Standardizing Data Across An Enterprise

If you’re running an enterprise-level organization, then it’s probably safe to say that you’re used to dealing with big data. At the least, you know you don’t have to be a data scientist to understand that data is potentially one of the most valuable assets you have, but it needs to be accurate and current...

If you’re running an enterprise-level organization, then it’s probably safe to say that you’re used to dealing with big data. At the least, you know you don’t have to be a data scientist to understand that data is potentially one of the most valuable assets you have, but it needs to be accurate and current to maximize that value.

With the right data science tools, you can manage all of your organization’s data in one location, which makes it easier to gather insights into improving your business processes, figure out how products are selling and how to boost sales, use customer and employee data, and much more.

By standardizing data across your enterprise, you can even share data between applications using different open source programming languages like Python or R. With the power of machine learning, you can automate data analysis processes and instantly create powerful visualizations out of complex data sets.

Of course, none of this will be possible without integrated software solutions. Integration is needed before master data management and analytics can be implemented properly. Here are just a few departments and processes that will greatly benefit from integrations and data standardization.

Human Resources

img width='100%'

Using an HRIS – human resources information system – will benefit your HR department in many ways, and there’s no doubt your employees will thank you for it. An HRIS system can cover all your core HR functions, such as payroll benefits administration, employee data tracking, and much more. HRIS helps with the recruiting process by letting you post notices to major job boards almost instantly, automatically screen candidates, easily schedule interviews with promising recruits, and simplify your onboarding process.

HRIS software also makes it easy to store company and employee documents in one location, ensuring important files are never misplaced and that you’re always keeping up with compliance requirements. An HRIS also helps with employee retention by letting managers easily review employee performance, assign duties to those most capable, and plan additional training and promotions for suitable candidates.

Customer Support

img width='100%'

Whether you’re a small business or a large enterprise, you have no greater resource than your customers. Offering the best customer experiences possible is crucial for customer retention, and it can always be the deciding factor in your favor, even if you can’t offer the best prices. One of the best ways to provide standout customer support is with a customer relationship management (CRM) system.

For support services, a CRM is often integrated with an organization’s call center. Features like interactive voice response and AI-powered routing ensure that customers are connected with the right agent as soon as possible instead of being left on hold. They can also contact support agents through digital channels, meaning the stereotypical view of a call center is largely a thing of the past.

A CRM helps your sales team as well by constantly providing up to date customer information, so they can personalize marketing efforts. With more information on potential clients, your sales team can also pursue leads more effectively.

Supply Chain

img width='100%'

Supply chain management has been revolutionized by the internet of things (IoT). IoT-enabled devices use GPS tracking and sensors to detect things about the world such as location, speed of movement, temperature, and more. These devices make it much easier to track shipments and authenticate products as they come in. GPS trackers are also great for fleet management since organizations with delivery fleets can always know where their vehicles are.

With integrations with IoT devices and data standardization, you can track every aspect of your supply chain to determine if there are any areas where you can become more efficient or if you need to address any problematic elements.

These are just a few examples of how data standardization and software integrations can benefit your enterprise. Once all departments are connected, your enterprise will run better than ever before.


Biggest Mistakes you can Make to Compromise the Security of your Data

In 2020, we faced numerous scandals related to hacking and security breaches. Critical operational data occurs in the hands of hackers or cyber criminals for various reasons – from mere ransom requests to its being sold to the ones interested. These issues occur from security compromises that we make when we deem ourselves safe online....

In 2020, we faced numerous scandals related to hacking and security breaches. Critical operational data occurs in the hands of hackers or cyber criminals for various reasons – from mere ransom requests to its being sold to the ones interested. These issues occur from security compromises that we make when we deem ourselves safe online.

In fact, we need to abandon the “let it be” principle concerning the security of our businesses, daily activities, or even personal life. The following material will provide the randomized list of the most common mistakes that make your data compromised so it can appear in the wrong hands. This is in no way a security horror story but merely an overview of our reckless activities that can end up badly.

Biggest Mistakes to Avoid

You don’t check your network security. Experts from NetCraftsmen state that your network should be as safe as the door to the house where you live. All your devices should have confirmation log-ins to make sure it is you who uses them. Your Wi-Fi or another Internet hotspot should have a reliable password so that hackers could not track what you do online.

Moreover, this can cause other people to use your network or overload your system with their traffic. Thus, such security caution is not only a matter of network safety but also the speed of your Internet. If you have your website, check for alerts if your domain has been blocked. This is particularly important if you only allow whitelisted domains.

No Anti-Virus

You have no antivirus software. Yes, this might be an apparent hint, but many people tend to avoid installing full-fledged antiviruses being afraid their system may run slow. However, the price of such negligence is data exposure, malware, phishing attacks, security issues, and other related situations where your private data becomes known to a third-party. What is more, if you tend to receive a lot of mail and have to open many letters, make sure you have some features to keep you safe.

Otherwise, you can get more serious issues than spam. That is why 360-antivirus software is the easiest thing to keep your data private and safe. The modern market suggests multiple solutions to avoid data leaks or other sensitive information that may cause trouble. Thus, Norton offers 360-software for smart devices, gadgets, and laptops to create a fully protected network within your house or office.

Internet of Things (IoT) Risks

This can additionally help to make your Internet of Things (IoT) environment immune to modern risks. If you are not sure about your passwords or have them noted, you may consider password messengers to keep them in check. Additionally, they will be hidden from the phishing apps that might occur within your system.

Don’t Let your Guard Down with Data Activities

You do not watch out for your sensitive data activities. According to Amazon CEO Jeff Bezos, we can easily get blackmailed online if we are not careful with our data. According to him, National Enquirer engaged itself in the politically-motivated blackmail due to certain illegal data it gained. Thus, posting your photos or sensitive data in open sources can end up badly for your reputation, business, or domestic matters. Additionally, 92% of internet users in the US admitted to engaging in risky behaviors such as multiple passwords, open Wi-Fi money transfers, and using ATMs outside bank branches. These negligence types can compromise more than you think and give in your credit card data to the extorters or cybercriminals. At the same time, the number of phishing attacks and scams grow signifies insufficient safety literacy of the average Internet user.

No Backups

You do not back up your data or upgrade your system. In itself, Windows already has a credible security system that blocks the majority of malware. However, some users still prefer removing or switching off their Windows Defender. Still, WD is the first safety line between you and those with bad intentions. Make sure that your system is regularly updated to have all the necessary virus and threat signatures to prevent them.

Microsoft Updates

Microsoft updates not only allow your system to function smoothly but also decrease the number of vulnerabilities. The developers warn that any device requires system upgrades to avoid falling behind the major threats that emerge daily and threaten our privacy. In this case, the firewall is a formidable barrier between you and the Internet. Otherwise, your full protection may not be guaranteed if your system has none of the tools mentioned above.

Some More Helpful Ideas to Keep you Protected

There is another option to avoid your data compromising. Naturally, you may not travel as often as you used to prior to the COVID-19 pandemic. However, you still use a lot of public Wi-Fi outside or in public places. Cafes, airports, shops, and other open hotspots are some of a few places where your data can be intercepted.

VPN

Thus, using a Virtual Private Network (VPN) is the best possible option in this case. VPN does not only hide your activity from the prying eyes but also encrypts the data that you send. You can check client-based and network-based VPN types here and also read about how you can install them in your gadget. As we perform the majority of our online transactions through our phones, the idea of keeping it safe is the best possible option for travelers, businesses, and privacy-concerned people.

Conclusion

As we can see, data can be compromised in many different ways. Thus, open Wi-Fi, routers without passwords, multiple passwords on numerous sites, and data interception are just some of the major problems that people face online. Do not allow your network to compromise your data by using password managers. Avoid public hotspots without protection or VPN on your smartphone. Do not post sensitive or private pictures on open sources and avoid checking suspicious emails to avoid phishing or ransomware. Still, one and the most reliable method to keep you safe is to install 360-antivirus software to secure your system, business, home network, or IoT.


Industries That Will Boom After COVID-19

Coronavirus has affected the World severely. Many businesses are declining due to the Pandemic. But the Pandemic is not all that bad as it creates opportunities for new business. Existing industries are working to fit themselves within the new reality. Here is the list of industries that will boom or continue to boom after the...

Coronavirus has affected the World severely. Many businesses are declining due to the Pandemic. But the Pandemic is not all that bad as it creates opportunities for new business. Existing industries are working to fit themselves within the new reality.

Here is the list of industries that will boom or continue to boom after the Covid-19 Pandemic.

Personal Protective Equipment

Personal Protective Equipment is one of the widely used assets of the Covid-19 era.  Countries like that are dependent on imports from other countries such as China bear a noticeable shortfall in these products. In light of the destruction caused by the coronavirus, hospitals should stock protective equipment for emergencies that are likely to break out later.  Most PPE has an expiry date; thus steady supplies of new equipment are needed, implying that producers will be kept in business to fulfill the new need.  Computerized ‘smart’ PPE is also a rapidly developing business sector, as producers try to make equipment that is reusable and easy to use. For instance, smart digital security glasses are overwhelming the universe of PPE.  In addition to the fact that they protect the eyes, they can likewise supply data to the wearer while doing work. From conventional covers to cutting edge equipment, the PPE business is set to blast for quite a long time to come.

Online Meeting Platforms

The value of video conferencing has changed drastically because of the worldwide Pandemic. In 2020, there’s an immense scope of video meeting platforms to choose from depending on your needs.  This is prodding the development of worldwide video conferencing markets. A new report said that the worldwide video conferencing industry is relied upon to communicate and do business during the Covid episode. As ventures and government associations are thinking about video conferencing as an extreme answer for interface with telecommuters, clients, and representatives, it forestalls direct contact with individuals.

As the nations are declaring a lockdown of their states and asking employees to offer work from home, the pace of video conferencing is expanding.  Various nations’ public authority has a limited exchange and travel, and are embracing video conferencing programming to draw in their customers.  Asia-Pacific is contributing a significant job in the development of the video conferencing market during this pandemic era.

Dating Apps

As Covid-19 infection rates decrease is yet to be found in most nations worldwide, individuals are isolated, and dating applications see a convergence of new customers.  The Pandemic has brought individuals not having any desire to risk disease by meeting with outsiders.  The rate of cell phone dating application users in the only US is a figure to arrive at 26.6 million this year, approx. 18.4% increase from 2019. As indicated by information organization Apptopia, the US’s best 20 dating applications have acquired 1.5 million day by day dynamic users during Covid.

As the COVID-19 outbreak prohibited nearly all face-to-face meet-ups, there is a new surge in downloads and interactions through apps like Tinder, Bumble and Hinge. The level of use for more young clients and females stayed above pre-Covid levels. Utilization among older demographics and guys, which at first declined with the beginning of the Pandemic, has recuperated and has now surpassed pre-Covid levels. The average number of Match.com supporters became 11% to 10.1 million, up from 9.1 million a year ago, as indicated by the organization’s Q2 2020 outcomes.

Cybersecurity

Cybersecurity is always a necessity, and big business, but an increasing dependency to work on the cloud and use of digital tools and meeting platforms means that our data is more susceptible to hacking.

Coronavirus has proven to be one of the biggest threats to cybersecurity, as scammers are taking advantage of the world’s uncertainty.  Spam and spoof emails have been particularly popular.  Attackers are using the names and logos of trusted companies, to get users to click on dangerous links.

The pandemic has pushed companies to move their services online, and because of the immediate need, not all necessary steps may have been taken to ensure that customer data is secure.

The growing threat posed by the COVID-19 outbreak is only going to accelerate cybersecurity threats and businesses spending more on their online safety measures.

Online Learning

Most students were sent home to finish the last academic year remotely. As they have now returned for the 20/21 academic year, many universities have seen outbreaks of COVID-19 on campus and a lot of universities have committed to online lectures for the whole year. Because of the pandemic, schools have had to position themselves for an online learning infrastructure, and are preparing for full university courses.

In addition, lockdowns prompted many to try and master a new skill which means that e-learning companies will continue to see success.

Online Fitness

The fitness industry was already booming pre-covid, however, when many gyms and fitness studios had to close their doors temporarily, those able to offer their fitness services online reaped the benefits.

YouTube and online workouts like Pelaton found themselves at the center of the fitness world during Covid, and are likely to stay as a daily workout for most of their customer base.

Many fitness fanatics returned to the gym after the first lockdowns ended, but as an increasing number of countries are entering into second lockdowns and fitness-lovers are having to workout from home all over again.

Cycling and Fitness

As people avoid public transport in many cities in order to reduce the risk of spreading coronavirus, many have turned to traditional methods of getting around, like cycling. While walking is popular, the cycling industry is already benefitting from the pandemic as more people are traveling on two wheels.   The trend is set to continue after the pandemic as governments are encouraging the usage of bikes. In America, New York has closed 140 miles of streets to cars to allow for bikes and pedestrians, while Seattle has permanently shut 20 miles-worth of roads.

Diet Food

Many people stuck in lockdown have let themselves go, or put on what they can “Covid 15” lbs.  Many coming out of isolation may want to get back in shape and take up a diet.  The keto diet is one diet that is sustainable and involves cutting out sugar in one’s diet.  Keto includes low carbohydrate consumption and supplements it with fat. This decrease in carbs places your body into a metabolic state called ketosis. At the point when this occurs, your body turns out to be fantastically proficient at consuming fat for energy. It transforms fat into ketones in the liver, which can flexibly provide energy to the body.

Video Games and Children’s Toys

Baby toys are set to see development in the years following the Covid Pandemic as well, with the market expected to grow by 4% consistently somewhere in the range of 2019 and 2025. Indeed, the worldwide business is the gauge to develop by $30 billion (£22.7bn) somewhere in the field of 2020 and 202.  Parents and guardians having searched out non-computerized and more conventional interruptions to restrict their kid’s screen time.

Overall, the future of the video games industry is strong and predicted to continue to grow from its current market size of $167.5 billion to $291.16 billion by 2027.

Video Streaming

Netflix has come a long way since its beginnings and over 20 years later, it is the best-known film streaming service in the world with 70 million subscribers.  The closure of cinemas across the globe meant it added many subscribers as people stayed home.  Netflix has gained a lot of fans.

Disney+ is the latest entertainment streaming service, and the pandemic has given it a massive boost. The platform now has more than 50 million subscribers.  Amazon has also seen its streaming service benefit from the pandemic.  Analysts predict that on-demand services will increase by 81% over the next five years to reach 1.16 billion subscriptions worldwide.

Food Delivery

During Pandemic, many restaurants are closed for dining but take out, and home delivery is available.  Many restaurants scrambled to facilitate takeaway orders so they could continue operating after closing their doors during lockdown.  Delivery businesses such as Uber Eats saw a surge of business.

Major Supermarkets

In this Pandemic, people started ordering groceries online from well-known supermarkets. The business of significant supermarkets will be continuously increasing even after the Covid-19.

Covid bolstered business for supermarkets and it continues to thrive during the pandemic.

Keeping American homes well-stocked throughout the crisis has kept groceries busy and products on the shelves constantly moving.

Online Shopping

Online shopping during the Pandemic has added even more wealth for the CEO of Amazon “Jeff Bezos.” In the covid era, Jeff Bezos’ wealth increases by more than $70 billion at the start of the year. The estimated % of online shopping is 16.1%, which will increase by 22% at the beginning of 2023.

As most people were stuck at home, online orders were the only way to shop for non-essential items, and shares of the global marketplace have gone through the roof.

Legal Services

As couples start spending a lot of time with each other during the covid-19 period, their patience wears thin, and the divorce rate increases. So indirectly, the demands on lawyer services have been increasing in this Pandemic.

When China started to move out of lockdown, divorce rates in the country doubled as a result of couples being cooped up together, and in the US divorce rates jumped 34%.

Big Pharma

Billions of dollars are being pumped into the pharmaceutical industry as companies race to find a vaccine against COVID-19.

The drug discovery market continues to climb in value, and it is projected that it will have a value of $71 billion by 2025.

The importance of continuing infectious disease prevention and treatment research even once a coronavirus vaccine has been found is huge, so that the world can be prepared for any future pandemics.

Cleaning Products

Supermarket shelves were cleared of antibacterial hand gels and soaps as soon as it became apparent that an infectious disease was spreading.

Good hygiene practices have become part of our day-to-day routine that going back seems impossible.  Previous pandemics and epidemics have changed how people behave along with their hygiene practices.  Following this pandemic, we are likely to see a lot more germaphobes.

Telehealth

Hospital emergency departments across the world saw a surge of patients coming in for emergency medical attention.

Systems such as Teladoc Health in the US are seeing users move to their platforms as the pandemic discourages people from leaving the house.  This is likely to become a global trend, and the telemedicine sector is set to grow to $16.7 billion by 2025.

Travel and Experiences

The first thing you’ll do once everything’s back to normal is likely travel, attend an event, have a mini vacay, or at least travel to more local destinations.  Local attractions will gain popularity as people are more likely to stay closer to home and take trips to zoos and theme parks.

Green Technology

The lockdown has reflected the toll that human society brings on the environment.  As the travel industry was forced to a standstill as a result of the pandemic, oil prices plummeted as a result.  The pandemic has merely boosted the green argument as satellite imagery from the European Space Agency showed a dramatic decrease in the amount of air pollution across the world in the spring when many were in lockdown, compared to the same time last year.

More and more people are interested in products that are better for the environment, and this trend is only likely to continue as lockdown has shown us how quickly air pollution can be cleaned up when fewer people are on the roads.


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